Radio Advertising Bureau collection

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Radio Advertising Bureau collection

1954-1968 (majority 1958-1964)

http://hdl.handle.net/1903.1/17190

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. To showcase radio's potential during the rise of the television era, the RAB began collecting examples of ads from all over the country beginning in 1954. Many of these ads were used in workshops and presentations, and by the mid-1960s the RAB had teamed with the Clio Awards in order to recognize the best of radio advertising each year. When the RAB moved from Dallas to New York, they donated the ads to the Broadcast Pioneers Library, which was accessioned by the University of Maryland Libraries in 1994.

3300 sound discs

eng, Latn

University of Maryland (College Park, Md.). Libraries

Information

SNAC Resource ID: 6326000

University of Maryland (College Park, Md.). Libraries

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Radio Advertising Bureau

http://n2t.net/ark:/99166/w6rr71gk (corporateBody)

The Radio Advertising Bureau (RAB) is a national radio advertising trade organization whose history dates back to 1950. Originally known as the Broadcast Advertisers Bureau, the name was changed in 1955 to emphasize the organization's focus on radio (as opposed to television). The RAB's main function is to promote the medium of radio as an effective tool for national and local advertisers. To showcase radio's potential, the RAB began collecting examples of ads from all over the country. Many of ...